In 2022, Muhammad (Momo) Abdullah identified an opportunity in Burnage, Manchester, to acquire a small dessert shop.
Since then, he and his team have transformed the business into a massive success story – Cheat Daze. Through their innovative menu and exceptional customer service, Cheat Daze has emerged as a major disrupter in the rapidly expanding dessert market in the UK. In 2024, Cheat Daze have opened 3 further sites: Bramhall, Salford and their first outside of Manchester, in Bradford.
In 2022, Muhammad (Momo) Abdullah identified an opportunity in Burnage, Manchester, to acquire a small dessert shop.
Since then, he and his team have transformed the business into a massive success story – Cheat Daze. Through their innovative menu and exceptional customer service, Cheat Daze has emerged as a major disrupter in the
Founder & CEO
Founder & CEO
Founder & CEO
Founder & CEO
Founder & CEO
Founder & CEO
Founder & CEO
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01/04/2026
27/03/2026
