THE CHEAT DAZE MOVEMENT

In 2022, Muhammad (Momo) Abdullah identified an opportunity in Burnage, Manchester, to acquire a small dessert shop.

Since then, he and his team have transformed the business into a massive success story – Cheat Daze. Through their innovative menu and exceptional customer service, Cheat Daze has emerged as a major disrupter in the rapidly expanding dessert market in the UK. In 2024, Cheat Daze opened 3 further sites: Bramhall, Salford and their first location outside of Manchester, in Bradford. Building on that momentum, Cheat Daze opened 6 stores in 2025, followed by another 4 stores in the first 4 months of 2026 – cementing themselves as one of the fastest-growing dessert franchises in the UK.

The brand’s commitment to using the freshest ingredients for their homemade products has earned them a stellar reputation.

OUR SUPPORT

“We will ensure that you hit the ground running with your new business”

Our support begins during the recruitment process when we work with our prospective franchisees to not only give them all the facts about running a CHEAT DAZE franchise but also help them build a robust business plan including revenue, expenditure and profit.

We will also provide you with site acquisition help and also a full design and brand build package. Once you and your team have joined our network you will be placed in the hands of our training team and a detailed training programme will be built around your store opening. Our comprehensive training and on-going support results in a strong relationship between Franchisees. Our training is a mix of 1:1 and group sessions and is delivered by people who work in the business.

All the training is supported by a comprehensive Operations Manual for use by you and your team. We will work with and support you during the launch of your business ensuring that all your systems and processes are working well, and once up and running we will hold regular business development meetings with all franchisees. We will give you access to our local marketing toolkit which has everything to support the launch and development of your business including a digital and social media plan.

FINANCES

The major investment that you make will be in finding a site and refurbishing it but we will also help with that.

Once we have had an initial chat with you we will share all the detailed financial models with you together with expected revenue streams, expenditure and profit.

Our business model is based on a number of key fees:

MARKETING FEE

A fixed monthly levy that is used to promote the brand nationally and, in your territory.

FRANCHISE FEE

An upfront fee that will provide everything you need to get your store open and operating profitably.

MONTHLY ROYALTY

An fixed monthly fee so you know exactly what you are paying on an ongoing basis.

OUR FRANCHISEES

We’re incredibly excited to be opening our Batley store and bringing something special to the area. The journey to this point has been amazing, and we’re truly blown away by the level of support, dedication, and attention to detail provided by the head office team every step of the way.

From planning to execution, their commitment has made all the difference, ensuring everything has come together seamlessly. We can’t wait to welcome everyone through our doors and share this next chapter with the community.

Sarah & Omar (Batley)

ENQUIRE FOR A CHEAT DAZE FRANCHISE

    @cheatdaze.uk

    CHEAT DAZE ™

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